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GUITAMMER COMPANY ANNOUNCES GROWING DEMAND FOR BUTTKICKER BRAND PRODUCTS OVERSEAS


FRENCH RESELLER’S ORDER THIS MONTH IS 20 TIMES LARGER THAN ITS INITIAL ORDER


Westerville, OH – January 10, 2012

The Guitammer Company (OTC BB: GTMM), a leader in low frequency sound and creator of the revolutionary, award-winning line of ButtKicker®-brand low frequency audio transducers announced today the demand for its ButtKicker branded products continues to grow overseas in countries such as France with a leading French reseller announcing a dramatic increase in its demand for the Wireless ButtKicker Kit.

Son-Video, a leading French reseller in home theater and AV products for the past 11 years announced its order for this month is 20 times larger than its initial order due to overwhelming response received to the Buttkicker.  Son-Video recently began importing the wireless Buttkicker Kit in December, 2010.

“ButtKicker brand products can easily become a several hundred thousand to half a million dollar a year line of business for Son-Video in France alone, said Hugo La Hutte, Purchasing Manager at Son-Video.  “In fact with this January’s order approximately 20 times larger than the initial order and in the hundreds of units, Son-Video is well on the way towards that goal.”

La Hutte also said he is a big fan of the Buttkicker himself, “the Buttkicker is one of those products I tested and will definitely install it in my house.  Due to the wireless Buttkicker Kit, the home cinema experience offers a new dimension and is more fun than ever.”

Apparently home theater enthusiasts throughout France feel the same way as evidenced by the 4.9 star rating (out of 5 stars) on the Son-Video web site.  One particular reviewer of the Buttkicker summed it up nicely:

“Installation is really very simple.”   “When I read the description of the ButtKicker I was skeptical. But the first time I sat on my couch and the movie started: WOUAAAH! It's awesome, it's magical!”

“In scenes with explosions, lighting etc[...]the effect is …..intense, the effect is sensational.”

“The next scene, the Normandy landing in "Saving Private Ryan"... It’s as if your couch was in the landing craft... Once the soldiers arrive on the beach, your almost afraid for your life and are tempted to hide behind the couch.”

“As a movie buff, I would recommend the ButtKicker to everyone...”

See either  YouTube or Maison et Domotique.com

For more information about Son-Video go to: www.Son-Video.com


About The Guitammer Company

The Guitammer Company, Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, ”Pearl’s Throne Thumper by ButtKicker”, and factory installed in home theater seating by Palliser Furniture. “ButtKicker brand products patented design makes them musically accurate, powerful and virtually indestructible.

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com




Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.