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Guitammer to More than Triple its AMC Theatres Footprint
Thirty-Four New ButtKicker Equipped “Dolby Cinema at AMC Prime” Theatres Slated for 2016

January 19, 2016

WESTERVILLE, OH,January 19, 2016 - The Guitammer Company (OTCQB: GTMM), the leader in haptic-tactile broadcast technology and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today it would significantly increase its AMC Theatres footprint with thirty-four new ButtKicker enabled theaters slated for 2016.

These thirty-four installations will substantially increase Guitammer’s AMC deployment from its current fifteen locations and approximately 3,100 ButtKicker enabled seats to forty-nine locations and over 10,000 seats, which is more than a threefold increase in both locations and seats.

According to Mark A. Luden, Guitammer’s President, “This strong growth in orders is continued validation that our haptic ButtKicker products provide an important piece of the premium theater experience that is becoming more and more popular with theatergoers. We expect this growth to continue well beyond this year.

Combined with our existing cinema footprint, this means that approximately 2.5 million people in the US will experience a ButtKicker enabled theater providing a tremendous base for marketing our haptic enabled broadcast services and hardware for the consumer at home.”

For a complete listing of all ButtKicker existing and new “Dolby Cinema at AMC Prime” locations please visit, and to see all ButtKicker enabled theaters world visit

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency audio products and broadcast technology. The Guitammer Company’s patented and patent pending broadcast technologies, “4D Sports powered by ButtKicker”, enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. The technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts. For more information see

The Company’s innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful and virtually indestructible. They are used around the world by leading entertainment and theater companies such as: AMC Theatres, Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio and are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”. For additional information on The Guitammer Company and detailed product information, visit and . To like our Facebook page or follow us on Twitter for company updates, visit and

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.