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Industry Veteran to Lead Company’s Home Theater Sales Efforts

Westerville OH, March 4, 2013

COLUMBUS,OH and LAS VEGAS, NV—(Marketwire – March 4, 2013) - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive “4D” entertainment experience, announced today it has named long-time furniture industry veteran Mark E. Barr as National Sales Manager – Home Theater.

Relying on more than 25 years of experience in the furniture industry as a retail store owner, Mark will be responsible for overseeing home theater sales of Guitammer’s ButtKicker brand products throughout North America, primarily focusing on the OEM, retail and installer markets.

He will also manage the company’s new relationship with Nationwide, North America’s largest buying group with over 3,500 members operating more than 10,000 store fronts and $14 billion in combined annual sales in the appliance, furniture, electronics, specialty electronics, custom installation and rent to own markets

Mark comes to Guitammer from Barr’s Incorporated, where he served as President. In this role he was responsible for all store operations. His dedication to growth led the company from a single store operation, when acquired, to a multi-unit regional retailer.
"I am extremely excited to join the Guitammer team and am prepared to use my perspective as a former retailer to ensure that our products and programs are what our retail partners need to thrive in today’s marketplace," said Barr. "As Guitammer continues to grow, my focus will be on increasing ButtKicker brand home theater sales in the US and Canada. I believe my background as a successful entrepreneur in the retail business makes me ideally suited to convey ButtKicker’s value proposition to the home theater sales channel. I am very excited by this opportunity and look forward to contributing in a significant way to Guitammer’s future success."

"Mark is an important addition to the Guitammer team, and I’m very excited to have him join our team and lead sales efforts in this area. Having an individual with this level of experience will enable me to focus more on the commercialization of our patented ButtKicker Live! broadcast technology,” said Mark Luden, Guitammer’s President.

Mark holds an Executive Leadership degree from Cornell University. He is based in the Murfreesboro TN area and reports directly to Luden.

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About The Guitammer Company

The Guitammer Company, Westerville, OH, is a leader in low frequency sound. Its innovative and award-winning line of ButtKicker®-brand low frequency audio transducers let users feel low-frequency sound (bass) and are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world famous musicians; in home theaters, simulators and for car audio. Their revolutionary, patented design makes them musically accurate, powerful and virtually indestructible. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit and

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This press release contains forward-looking statements that involve risks and uncertainties. Actual results, events and performances could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results, expressed or implied, to differ materially from expected results. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making an investment decision