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Response to Guitammer's "4D" Movie Survey Extremely Positive
Survey Says: "4D" Helps Theater Operators Increase Revenuses, Add Customers
and Enchance Perception of the Movie Theater Company

March 10, 2014

WESTERVILLE, OH, March 10, 2014 - The Guitammer Company (OTCQB: GTMM), a leader in tactile and haptic broadcast technology and creator of the award-winning line of ButtKicker® -brand low frequency audio transducers that provide an immersive entertainment experience for audiences announced today the audience survey results from its “4D” installation at Digital Cinema Destinations Corporation’s (NASDAQ: DCIN) “Digiplex Solon Cinema 16” in Solon, OH.

A recent audience survey of movie goers who experienced a movie in the “4D powered by ButtKicker” auditorium showed that*:

  • 83% would pay $2 - $4 or more per movie to experience a movie in 4D; ages 18 -44, male & female.
  • 45% said they would pay more than $8 / movie to experience a movie in 4D; ages 18 -44, male & female.
  • 67% said they would drive between 4–7 miles or more to go to a 4D equipped theater; ages 18 – 65, male & female
  • 42% said they would drive more than 10 miles to go to a 4D equipped theater; ages 18 – 44, male & female
  • And, 80% agreed that “4D improves or greatly improves their opinion of the movie theater company; ages 18 – 65, male & female
  • *Survey conducted December 2013 – February 2014, 67 total respondents; + / - 10% M.O.E.

Commenting about the results, Bud Mayo, CEO of Digiplex, said, “I’m not at all surprised by the results as the feedback our staff at Solon has been given by our customers regarding our initial 4D installation has been extremely positive.”

Mark Luden, CEO of Guitammer, stated, “We’re seeing strong increase for our 4D technology for movie theaters around the world. Last year we added over 4,000 seats in 22 auditoriums in the US, Hong Kong and China and we expect to see that trend continue this year as well. This survey reinforces what our customers already know and tell us; that movies and video games, and now sports, are better in 4D.”

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and broadcast technology. The Guitammer Company’s patented broadcast technology “ButtKicker Live!® or “4D Sports powered by ButtKicker” is now live on ESPN2 for the National Hot Rod Association (NHRA) broadcasts. “4D Sports powered by ButtKicker” enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. “4D Sports powered by ButtKicker” technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts. For more information see ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

The Company’s innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”. ButtKicker brand products’ patented design makes them musically accurate, powerful and virtually indestructible.

For additional information on The Guitammer Company and detailed product information, visit and To like our Facebook page or follow us on Twitter for company updates, visit and

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.