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Guitammer Secures Second "4D" Theater in China


Company Sees Growth in Chinese Theaters as Multi-Million Dollar Opportunity


WESTERVILLE, Ohio, March 14, 2012

The Guitammer Company (OTC BB: GTMM.OB), a leader in low frequency sound and creator of the revolutionary, award-winning line of ButtKicker®-brand low frequency audio transducers announced today that it had secured its second theater installation with Sichuan Lumiere Cinema Co. Ltd. (Lumiere Pavilions) of Beijing, China.

This second theater is located in Shenyang, North China and follows the successful installation of Lumiere's theater in Nanjing, China last year. This new theater is slated to open in the spring of this year and will have approx. 144 seats. Every seat will be "ButtKicker enabled", courtesy of 72 ButtKicker LFE brand low frequency audio transducers providing the entire audience "4D" experience as they feel the bass, impact and excitement of every movie, without any special encoding required.

Jimmy Wu, founder of Lumiere Pavilions, projects that 100 new multiplexes will be built each year in China with 10,000 [new] screens in five years and 15,000 [new] screens in 10 years.

According to Mark Luden, CEO of Guitammer, "These new screens represent a multi-million dollar sales opportunity for our cinema products, and pave the way for our home theater products to be marketed to the increasingly affluent Chinese middle class. And because so many of this new middle class lives in connected housing [apartments] our ButtKicker brand products as "silent subwoofers" are the ideal solution for them to be able to enjoy movies, videos games and music without the loud and penetrating volume produced by a subwoofer." 


About The Guitammer Company

The Guitammer Company, Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, ”Pearl’s Throne Thumper by ButtKicker”, and factory installed in home theater seating by Palliser Furniture. “ButtKicker brand products patented design makes them musically accurate, powerful and virtually indestructible.

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com


About Lumiere Pavilions

Lumiere Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas, and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has garnered acknowledgement from consumer and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.




Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.