News & Events



FOR IMMEDIATE RELEASE
Contact: Media
Phone: 614-898-9370
Email: media@guitammer.com

Investors
Contact: Quality Stocks

(480) 374-1336
Editor@QualityStocks.net




LUMIÈRE PAVILIONS JUMP STARTS CHINESE NEW YEAR WITH EIGHTH THEATER INSTALLATION OF GUITAMMER’S PATENTED “4D” TECHNOLOGY


- Leading Chinese Luxury Cinema Operator Increases Availability of Guitammer’s Immersive Entertainment Experience to Nearly 1,400 Seats -


Westerville OH, March 19, 2013

WESTERVILLE, OH, HANGZHOU, CHINA, March 19, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its eighth theater installation with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China.

This new installation will be a retro-fit upgrade that will add the ButtKicker “4D” system to all 330 seats in one auditorium of Lumière’s existing eleven auditorium theater complex in Hangzhou City, Zhejiang Province. Following the installation, the total number of Lumière Pavilions seats that feature Guitammer’s ButtKicker immersive technology will increase to approximately 1,380 seats in eight different locations, with additional projects planned.

Guitammer’s solution can be added to almost any existing theater seating, a distinct advantage over other offerings that require the costly installation of new seats. Combined with the tremendous results achieved after previous installations, this “retro-fit” differentiator was a key reason behind Lumière’s decision to upgrade this existing auditorium.

Mark Luden, President of Guitammer, stated, “After hearing of the many positive responses Lumière received from its patrons who experienced our ButtKicker ‘4D’ theater, it is no surprise that the imprint of our exciting technology continues to grow in China. I expect our international footprint will continue to expand as cinemas around the globe seek out and invest in new technologies that provide a differentiated and enhanced user experience.”

To watch and listen to Guitammer’s interview with the general manager of Nanjing Cinema, Lumière Pavilions, visit http://www.guitammer.com/michellezhou.html.

Over 10,000 seats at more than 86 entertainment locations in 11 countries are now ButtKicker-enabled, including movie theaters in the U.S., Russia, South Korea and China. Audiences at these facilities get to experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker’s proprietary immersive “4D” patent-protected technology.


                       
# # #

 

About The Guitammer Company

The Guitammer Company, Westerville, OH, is a leader in low frequency sound. Its innovative and award-winning line of ButtKicker®-brand low frequency audio transducers let users feel low-frequency sound (bass) and are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world famous musicians; in home theaters, simulators and for car audio. Their revolutionary, patented design makes them musically accurate, powerful and virtually indestructible. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com


About Lumiére Pavilions

Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content and service in compliance with international standards has garnered acknowledgement from consumers and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.


Safe Harbor Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. Actual results, events and performances could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results, expressed or implied, to differ materially from expected results. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making an investment decision