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100 Auditorium Seats and Featured VIP Section at Beijing Multiplex to be Enabled with “4D” Entertainment Experience Reflecting Growing Relationship with China’s Leading Luxury Cinema Operator

Westerville OH, May 1, 2012

The Guitammer Company (OTC BB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured a third theater installation with Sichuan Lumiere Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China.  The new installation will include all 100 seats and a special VIP seating area in one of five auditoriums at Lumière Pavilions’ five screen multiplex in Beijing, in the core area of Fangcaodi, the second circle of Beijing.  The agreement follows earlier agreements for Lumière Pavilions’ theaters in Nanjing in 2011 and in Shenyang, North China (scheduled to open this summer).  With the installation at the Beijing theater later this year, Lumière Pavilions will feature over 400seats in three auditoriums which offer Guitammer’s ButtKicker “4D” experience.

ButtKicker-enhanced entertainment experiences are featured in movie theaters, simulation rides, dance floors, planetariums, science centers, amusement parks and attractions all over the world including on over 9,000 seats at more than 80 screens in 11 countries.  Audiences at these facilities experience first-hand the excitement, impacts, special effects and bone-rattling bass which contribute to ButtKicker’s proprietary “4D” immersive entertainment experience.

Jimmy Wu, founder and CEO of Lumière Pavilions, commented, “Following a careful evaluation of many products that purport to deliver a ‘4D’ entertainment experience it was evident that the ButtKicker solution offered far and away the most comprehensive and fully immersive experience for our guests.  The success of our first installation of ButtKicker products at our theater in Nanjing confirms that audiences are thrilled with this new, engaging entertainment experience.  We’re pleased to be adding ButtKicker in our Beijing theater as well as the near-term rollout of the product at our Sheyang theater as we’re confident that guest experiences at these facilities will match the tremendous response we have received from current installations. 

“The accurate and realistic ButtKicker ‘4D’ effect is an excellent complement to the quality theater offerings we provide our guests and we believe there is a near-term opportunity to expand the number of our seats that feature this experience.  We are also evaluating other areas of our theaters that can be enhanced with the ButtKicker sensory effect and are beginning to explore opportunities to work with Guitammer to bring the ButtKicker experience into our theater guests’ homes with the wireless ButtKicker Kit consumer product.”  

Mark Luden, CEO of Guitammer stated, “We are delighted to further expand our relationship with Mr. Wu and his exceptional organization as we share their commitment to deliver innovative cinema experiences in luxurious surroundings.  Lumière Pavilions consistently sets the bar higher to deliver a highly realistic and engaging experience for their guests and we look forward to working closely to further evolve our relationship from that of vendor, to valued partner in the growing Chinese theater and home theater markets.”

About The Guitammer Company

The Guitammer Company, Westerville, Ohio, is a leader in low frequency sound products and technology.  Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, ”Pearl’s Throne Thumper by ButtKicker”, and factory installed in home theater seating by Palliser Furniture.  “ButtKicker brand products patented design makes them musically accurate, powerful and virtually indestructible. 

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event.  ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers.  ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.  For additional information, visit and

About Lumière Pavilions:

Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China.  Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas, and adoption of advanced technology.  Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has garnered acknowledgement from consumer and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners.  In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.

Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.