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Guitammer and Digiplex Join Forces to Offer “4D Powered by ButtKicker®” to Movie Goers


Solon Cinema 16 in Solon, Ohio Chosen as the Initial Installation


Westerville OH, May 13, 2013

WESTERVILLE, OH and WESTFIELD, NJ, May 13, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences worldwide, announced today that it had entered into a Joint Marketing Agreement with Digital Cinema Destinations Corp. (NASDAQ: DCIN) (“Digiplex”). .

Pursuant to the agreement, Guitammer’s ButtKicker brand low frequency transducers will be installed in Digiplex’s Solon Cinema 16 in Solon, Ohio, enabling the patented “4D” Buttkicker experience for all of the 300+ stadium seats in one of the cinema complex’s largest 3D auditoriums. Because the ButtKicker system can be used with almost all types of cinema seating, it easily integrated into Digiplex’s upgrade plan for this recently acquired complex. Additionally, because ButtKicker’s products accurately reproduce the effect of each movie’s existing “.1” and bass sound track, with no special processing or coding requirements, they can be used with all types of movies that will run in the auditorium. The ButtKicker Gamer and the Wireless ButtKicker Kit will be the featured products initially offered to Digiplex’s customers. Installation is slated for late summer 2013.

“We couldn’t be more thrilled that our initial test location for this new joint marketing program is with Digiplex, Bud and his management team,” said Mark A. Luden, Guitammer’s President. “Their expertise as theater operators and marketers, combined with their unique value proposition to stream alternative content, gives us an opportunity to partner with a company that knows how to connect with its audience and remain on the cutting edge. We anticipate increased sales of our consumer products as a result of this strategic agreement with Digiplex.”

“Guitammer hopes to roll out this type of partnership model with the Lumière theater chain throughout China in the near future as well, as per our previous press releases,” concluded Luden.


                       
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About The Guitammer Company

The Guitammer Company, Westerville, OH, is a leader in low frequency sound. Its innovative and award-winning line of ButtKicker®-brand low frequency audio transducers let users feel low-frequency sound (bass) and are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world famous musicians; in home theaters, simulators and for car audio. Their revolutionary, patented design makes them musically accurate, powerful and virtually indestructible. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. For additional information, visit www.thebuttkicker.com and www.shakemycouch.com



About Digiplex

Digiplex is dedicated to transforming its movie theaters into interactive entertainment centers. The Company provides consumers with uniquely satisfying experiences, combining state-of-the-art digital technology with engaging, dynamic content that far transcends traditional cinematic fare. The Company's customers enjoy live sports events, concerts, conferences, operas, videogames, auctions, fashion shows and, on an ongoing basis, the very best major motion pictures. As of March 21, 2013, Digiplex operates 18 cinemas and 178 screens in AZ, CA, CT, NJ, OH and PA. You can connect with Digiplex via Facebook, Twitter, YouTube and Blogger. Digiplex is also participating in DigiNext, a unique, specialty content joint venture (with Nehst Studios) featuring curated content from festivals around the world. DigiNext releases typically include innovative live Q&A sessions between the audience and cast members.

For additional information on Digiplex, visit www.digiplexdest.com


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