FOR IMMEDIATE RELEASE
Contact: Quality Stocks
May 21, 2013 12:15 ET
WESTERVILLE, OH and BURBANK, CA May 21, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it had entered into a promotional partnership with Warner Bros. Pictures and Legendary Pictures, for this summer’s release from acclaimed filmmaker Guillermo del Toro - "Warner Bros. Pictures and Legendary Pictures Pacific Rim."
Mark Luden, President of Guitammer stated, "We couldn't be more thrilled to work closely with the teams at Warner Bros. Pictures and Legendary Pictures on the Pacific Rim release. By partnering with them, we expect to be able to reach millions of movie fans, and to communicate the ButtKicker product experience “feel what you’ve been missing”. >
This will be the fourth time ButtKicker has partnered with Warner Bros. first with “Sherlock Holmes,” followed by “Clash of the Titans,” “Sucker Punch,” and now “Pacific Rim.” By partnering with Warner Bros. Guitammer and their ButtKicker customers, have been able to reach more of the key 18 –35 and the 25 - 54 demographics in a compelling and fun way.
Luden added, we are also very excited to announce that starting June 14 and running through July 31st, in addition to an integrated online marketing campaign, we’ll be running the “SURFACE LIKE A KAIJU OR STRIKE LIKE A JAEGER” contest. Fans should visit www.thebuttkicker.com or www.facebook.com/thebuttkicker to enter to win.
The prize, valued at approx. $4,500 will enable two lucky winners to be:
Deployed to Los Angeles, on the Pacific Rim danger zone to take control of this global war. The battle is between the Kaiju and Jaeger, though now these roles will be played by the winners. As the Kaiju, they will undergo an incredible jet pack experience, and as the Jaeger’s pilot they will be whisked up and away above the Pacific Ocean for an exhilarating flying lesson in a stunt plane. Launching 30ft into the sky, your ‘Kaiju’ will emerge from the cavernous waters at speeds of up to 35mph, feeling the same sense of power and speed as that felt by the alien-creatures. They will loom high above the Pacific, just like a gigantic Kaiju though with the added benefit of being in constant contact with their instructor who will help them achieve the very best tricks mid-air. With the ocean stretching far below and the Californian sun shining above, this will be an extraordinary experience - and a lesson in Kaiju combat that could end in victory! Meanwhile, ready to defend planet Earth and wired up to an expert co-pilot via a headset, your ‘Jaeger pilot’ will climb into the cockpit of a stunt plane and get set to take to the skies for an adrenaline-filled stunt flight. They will see the vast Pacific Ocean from a Jaeger pilot’s point of view and therefore keep an eye out for any Kaijus who might be emerging from the depths! With expert tuition from the co-pilot there will be the chance to pilot the plane and perform stomach-churning stunts. As they duck, dive, loop and roll, winners will be fully equipped to dodge any Kaiju’s terrifying advances.
Slated for release July 12, 2013, the film is a presentation of Warner Bros. Pictures and Legendary Pictures and will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity's resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind's last hope against the mounting apocalypse.
Oscar® nominee Guillermo del Toro ("Pan's Labyrinth") directed the epic sci- fi action adventure from a script by Travis Beacham ("Clash of the Titans") and del Toro, story by Beacham. Thomas Tull, Jon Jashni, del Toro and Mary Parent produced the film, with Callum Greene serving as executive producer.
The film stars Charlie Hunnam (TV's "Sons of Anarchy"), Idris Elba ("Thor"), Rinko Kikuchi ("The Brothers Bloom"), Charlie Day ("Horrible Bosses"), and Ron Perlman (the "Hellboy" films). The ensemble cast also includes Robert Kazinsky, Max Martini, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Brad William Henke and Diego Klattenhoff.
Del Toro's behind-the-scenes team included Academy Award®-winning director of photography Guillermo Navarro (“Pan’s Labyrinth”), production designers Andrew Neskoromny and Carol Spier, editors Peter Amundson and John Gilroy, and costume designer Kate Hawley. The music is composed by Ramin Djawadi.
About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker." ButtKicker brand products' patented design makes them musically accurate, powerful and virtually indestructible.
The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.