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FOR IMMEDIATE RELEASE
Contact: Media
Phone: 614-898-9370
Email: media@guitammer.com

Investors
Contact: Joseph Jaffoni, Robert Rinderman

J C I R
212-835-8500 or gtmm@jcir.com




GUITAMMER BEGINS ASSEMBLING TEAM OF INDUSTRY EXPERTS TO ASSIST IN DEVELOPMENT AND ROLLOUT OF BUTTKICKER LIVE!® BROADCAST TECHNOLOGY


Westerville OH, June 18, 2012

The Guitammer Company (OTC BB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has engaged Global Inventures, Inc., a leading alliance management company, (www.inventures.com), to create a framework for its Technology Working Group (the “TWG”) that will bring together a team of technology, broadcast, sports and entertainment industry experts for the purposes of advancing the development and roll-out of Guitammer’s patented broadcast technology, ButtKicker LIVE!®. ButtKicker LIVE! is an emerging technology that enables the excitement, impact and feeling of sporting events to be broadcast along with the sound and video. Initial members of the TWG are already in place with additional members expected to be added over the next several months.

By seamlessly converting the sounds and action of a live event into a tactile experience for viewers on-site or watching a broadcast, Guitammer’s ButtKicker LIVE! technology can deliver economic benefits across sports and entertainment broadcast ecosystems. ButtKicker LIVE! is a unique technology that can generate increases in viewership and fan loyalty which in turn would drive revenue opportunities for content providers such as sports leagues and programmers, networks and broadcasters, and distributors and operators. Higher viewer engagement driven by ButtKicker LIVE! could also help advertisers maximize ad revenue.

Core members of the TWG have already proven instrumental in assisting Guitammer with a successful test of the ButtKicker LIVE! technology at a well-known auto racing venue, the results of which will be aired in August as part of a television program, and, with a live, professional ice hockey in-arena test.

Deepak Kamlani, CEO of Global Inventures, commented on the formation of the new Technology Working Group, “Our goal is to help promote and advance unique, value-added technologies in order to further their development and paths to commercialization. Guitammer’s ButtKicker LIVE! broadcast technology is an innovative solution that can lead to very exciting opportunities for companies across multiple industries. Using our proven collaboration tools and processes, we’ll help Guitammer bring together the right industry people and companies that will help advance ButtKicker LIVE! to its next stage of development.”

Mark Luden, CEO of Guitammer stated, “Working with Deepak and his team at Global Inventures reflects our continued focus on assembling a team of experts that can assist with the development and rollout of our ButtKicker LIVE! technology platform. Through early stage beta tests we continue to make solid progress towards the commercialization of ButtKicker LIVE! and this new TWG will advance our momentum. Commercializing ButtKicker LIVE! will open up a new, high-margin, recurring revenue and technology licensing channel that will be incremental to the solid growth we are achieving in our core product sales channels.”


About The Guitammer Company

The Guitammer Company is a leader in low frequency sound products and technology.  Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”, and factory installed in home theater seating by Palliser Furniture.  ButtKicker brand products’ patented design makes them musically accurate, powerful and virtually indestructible.  The Company is headquartered in Westerville, OH. 

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to be broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event.  ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers.  ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.  For additional information, visit www.thebuttkicker.com and www.shakemycouch.com


About Global Inventures

Global Inventures, Inc. helps develop, launch, manage and grow collaborative business ecosystems in the high tech, energy and healthcare markets. Since 1992, our people, proven solutions, and best practices and processes have accelerated results through collaboration of thousands of stakeholders and fostered the growth of more than 50 global ecosystems exclusively focused around new technologies and initiatives. Visit us at www.inventures.com.




Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.