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LUMIÈRE PAVILIONS TO FURTHER EXPAND BUTTKICKER® FOOTPRINT WITH PLANS TO ADD ITS GUITAMMER’S PATENTED “4D” TECHNOLOGY IN AT LEAST ONE AUDITORIUM OF ALL NEW CINEMAS


Chengdu and Shenyang are Latest Locations of China’s Leading Luxury Cinema Operator to be Enabled with Guitammer’s Immersive Entertainment Experience


WESTERVILLE, OH, CHENGDU and SHENYANG, CHINA, July 9, 2012

The Guitammer Company (OTC BB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its fourth and fifth theater installations with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China. The two new installations will include an aggregate of approximately 240 new ButtKicker “4D” seats at Lumière’s second Shenyang location (in North China) and at Raffles City Lumière Pavilions in Chengdu, which are expected to open before calendar 2012 year end. In addition to these commitments and reflecting their focus on providing a premium experience for their cinema guests, Lumière Pavilions intends to install ButtKicker-brand transducers in at least one auditorium at all new Lumière cinemas and also plans to add ButtKicker-brand transducers in the largest auditorium at the Hangzhou Intime Lumière Pavilions, its first opened cinema.

Jimmy Wu, founder and CEO of Lumière Pavilions, stated, “We are delighted to further expand our relationship with Guitammer by adding additional screens to our growing list of auditoriums that feature the exciting ButtKicker technology. Our inaugural ButtKicker-enabled location in Nanjing continues to pack in patrons and the overwhelming response we have seen has encouraged us to further expand Lumière’s ‘4D’ ButtKicker footprint to help satisfy the demands of our customers for unique and immersive experiences when they visit one of our luxurious cinemas.”

Including an aggregate of previously completed and committed future installations, Lumière Pavilions has increased its total to approximately 640 of Guitammer’s ButtKicker “4D” experience seats, located in five of its China-based auditoriums, which also includes Nanjing (opened in 2011) and a recently announced Beijing location (VIP seating in a Fangcaodi multiplex – in Beijing’s second circle).

ButtKicker-enhanced entertainment experiences are featured around the globe in movie theaters, simulation rides, dance floors, planetariums, science centers, amusement parks and other attractions, including over 9,000 seats at more than 80 screens in 11 countries. Audiences at these facilities experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker’s proprietary “4D” immersive, patent-protected technology.

Guitammer CEO Mark Luden added, “Lumière Pavilions is fast becoming one of our most loyal and prolific customers and we are very pleased that Jimmy and his team have seen the benefits of rolling out our ButtKicker technology. Their patrons are clearly enjoying the memorable experiences at their circuit’s high-end theatres throughout China, the world’s fastest growing cinema market. We also continue to evaluate ways to take our relationship with Lumière to the next level as we jointly explore ways to partner and capitalize on helping bring the unique ButtKicker experience into their theater guests’ homes with our wide range of ButtKicker consumer products.”


About The Guitammer Company

The Guitammer Company, Westerville, Ohio, is a leader in low frequency sound products and technology.  Its innovative and award winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as AMC, IMAX and Disney in movie theaters and attractions; by world-famous musicians; in home theaters, simulators and for car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, ”Pearl’s Throne Thumper by ButtKicker”, and factory installed in home theater seating by Palliser Furniture.  “ButtKicker brand products patented design makes them musically accurate, powerful and virtually indestructible. 

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event.  ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers.  ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.  For additional information, visit www.thebuttkicker.com and www.shakemycouch.com


About Lumière Pavilions:

Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas, and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content, and service in compliance with international standards has garnered acknowledgement from consumer and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.




Safe Harbor: This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.