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- Leading Chinese Luxury Cinema Operator Increases Availability of Guitammer’s Immersive Entertainment Experience to Nearly 1,900 Seats in Ten Locations Throughout China -

July 23, 2013

WESTERVILLE, OH, SUZHOU AND CHENGDU, CHINA, July 23, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured its ninth and tenth theater installations with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China. Additionally, Lumiere increased its ButtKicker® deployment in an existing installation.

The two new installations are the LD Auditorium in the Suzhou Huarun theater complex and one in an auditorium in the Chengdu Longhu complex. All 225 seats in the large Suzhou auditorium will be ButtKicker® enabled, representing 18% of that theater complex’s 1,247 total seats that will feature Guitammer’s 4D solution.

In Chengdu Longhu all 223 seats of one auditorium will be ButtKicker® enabled, representing 11% of that theater complex’s 1,980 total seats.

Additionally an existing ButtKicker® installation at Lumière’s Chengdu Raffles complex will be increased by 39 seats.

Mark Luden, President of Guitammer, stated, “We are proud of the success that our friends at Lumiere Pavilions continue to achieve and are pleased to be an integral part of every one of their new theater complexes as they continue to grow and expand in the burgeoning Chinese movie theater market. We continue to be told by them that the accurate effect produced by our products, their affordability and their ability to be added to any and all types of seating without having to purchase specialty seats make them an attractive and profitable addition to their theaters and an integral part of their customers’ overall experience.” Luden added, “These theaters, plus the previously announced theaters in Hangzhou, China and Solon, Ohio, bring our total so far this year to four new movie theater auditoriums and over 1,100 new ButtKicker® 4D seats deployed. In addition, we have a sizable pipeline of prospective theater installations around the world that we are working towards securing this year.”

Over 10,000 seats at more than 86 entertainment locations in 11 countries are now ButtKicker®-enabled, including movie theaters in the U.S., Russia, South Korea and China. Audiences at these facilities get to experience first-hand the excitement, impacts, special effects and bone-rattling bass that contribute to ButtKicker’s proprietary immersive “4D” patent-protected technology.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker." ButtKicker brand products' patented design makes them musically accurate, powerful and virtually indestructible.

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

For additional information on The Guitammer Company and detailed product information, visit and

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About Lumière Pavilions

Lumière Pavilions is a cinema investment company specializing in the construction and operation of high-end cinemas in China. Since its establishment, the company has positioned itself as the trendsetter in the industry by way of its global vision, innovative ideas and adoption of advanced technology. Its introduction of the best practices in design, construction, technology, content and service in compliance with international standards has garnered acknowledgement from consumers and given success to the company in establishing itself as an international corporate brand of the highest standards amongst its partners. In the field of movie theatre development, operation and distribution, Lumière possesses its own unique methodology that has been proven and accepted by the industry.

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.