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Cinemark XD

Contact: Media
Phone: 614-898-9370

Cinemark Adds Even More Immersion to its XD Premium Large Format Auditoriums

Luxury Recliners in Four New XD’s will be “powered by ButtKicker®”

September 28, 2017

WESTERVILLE, OH Cinemark Holdings, Inc., a leading U.S. and international motion picture exhibitor ("Cinemark") (NYSE:CNK) and The Guitammer Company (OTCQB: GTMM), the creator of the award-winning ButtKicker®-brand low frequency audio transducers announced a unique 2 theatre partnership today. The Luxury Lounger recliners in four new Cinemark “XD” premium large format auditoriums, (two in Webster, TX and two in Davie, FL), will be installed with Guitammer’s “ButtKicker” transducers giving the movie-goers an even more immersive and exciting experience.

"The addition of the ButtKicker product in our already outstanding XD auditoriums provides even more reasons for movie goers to experience the thrill and excitement of the movies at Cinemark," stated James Meredith, Cinemark's Senior Vice President of Marketing and Communications. “Additionally, adding this effect to our seats cements our leadership in adding new and exciting technology for our patron’s enjoyment.”

All told, more than 750 seats will be outfitted with Guitammer’s product in the four auditoriums. Each location will have an interactive lobby display so all patrons can experience the effect beforehand. Both Webster, TX “XD” auditoriums are now operational and the Davie, FL auditoriums are slated to open at a later time.

Media Contacts:

Cinemark Holdings: Bryan Jeffries, Vice President of Marketing and Promotions .

Guitammer:| Media The Guitammer Company (614) 898-9370


Cinemark is a leading domestic and international motion picture exhibitor, operating 507 theatres with 5,746 screens in 41 U.S. states, Brazil, Argentina and 12 other Latin American countries as of September 30, 2015.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency audio products and broadcast technology. The Guitammer Company’s patented and patent pending broadcast technologies, “4D Sports powered by ButtKicker”, enables the excitement, impact and feeling of live sporting events to be broadcast along with the sound and video, and puts the viewer into the action, whether at home or at the event. The technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcasts. For more information see

The Company’s innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass) and are musically accurate, powerful and virtually indestructible. They are used around the world by leading entertainment and theater companies such as: AMC Theatres, Regal Entertainment, Cinmeark, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio and are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”. For additional information on The Guitammer Company and detailed product information, visit and . To like our Facebook page or follow us on Twitter for company updates, visit and and

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.