News & Events



FOR IMMEDIATE RELEASE
Contact: Media
Phone: 614-898-9370
Email: media@guitammer.com



NHRA Debuts Hot Rod Racing in “4D”


First Ever Tactile Enhanced Broadcast Goes National;
TV Viewers Can Now Feel the Thrill of Live Racing – At Home!


October 2, 2013

WESTERVILLE, OH, October 2, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in tactile broadcast technology and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences announced today that the first ever tactile enhanced live sports broadcast is being successfully aired to a national audience on ESPN2, including the recently concluded AAA Texas NHRA Fall Nationals.

“The NHRA is not only the fastest motor sport, but the most fan-friendly,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “We are continually looking for ways to better connect our fans to our teams and drivers, and not only that, for ways to bring the incredible excitement of being at a live event to our fans watching our broadcasts at home.”

“We believe this is a significant milestone in our efforts to commercialize our broadcast technology,” said Mark Luden, president of Guitammer. “The NHRA is an ideal starting point for us and we are very committed to giving them new ways to bring the thrill of live racing right to the fans homes. What we are doing is analogous to the in-car cameras that are now used to allow fans to see the drivers as they race, and to let fans see what the drivers see. We are putting sensors on the cars; sensors that capture the actual vibration the driver and fans feel. And that feeling – the tactile enhancement, live and in real time – is added by ESPN to the broadcast. It’s pretty amazing when you think about it. We have our “4D Sports” truck in the TV compound that receives the tactile signal from the race cars almost one half a mile away while they are traveling at upwards of 300+ mph with 10,000 horsepower and then we “hand” that tactile signal to the ESPN production team to be incorporated as they see fit into their broadcast.”

A video highlight presentation regarding Guitammer’s 4D Sports broadcast technology is available for viewing at www.shakemycouch.com and at www.guitammer.com End users can also find information and purchase the Wireless ButtKicker Kit for their home use at www.shakemycouch.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and broadcast technology.

The Guitammer Company's newly patented broadcast technology, “4D Sports powered by ButtKicker” enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event. “4D Sports powered by ButtKicker” technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”. ButtKicker brand products’ patented design makes them musically accurate, powerful and virtually indestructible.

For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.shakemycouch.com

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Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.