FOR IMMEDIATE RELEASE
October 2, 2013
GLENDORA, Calif. (Oct. 2, 2013) – Get ready to “feel” the power of NHRA Mello Yello Drag Racing in your own living room.
NHRA announced today that The Guitammer Company (OTCQB:GTMM), more commonly known by their “ButtKicker” and “4D Sports” brands, has signed a multi-year agreement to become a marketing partner with NHRA. Working together with NHRA and ESPN, The Guitammer Company is now delivering the first-ever tactile enhanced sports show to NHRA’s national audience during the NHRA Mello Yello Drag Racing Series telecasts on ESPN2.
“NHRA is the fastest, most powerful motorsports on the planet,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “It is also the most sensory sport and through this innovative technology, fans will be able to ‘feel’ the cars in their living rooms. This provides a great way for NHRA to connect to our fans at home and give them a taste of the ‘real experience’ of attending an NHRA Mello Yello Drag Racing Series event.”
In addition to the technology advancements in broadcast television the partnership delivers, Guitammer will have an interactive display in NHRA’s Manufacturers Midway demonstrating their “4D Sports powered by Buttkicker” technology and products, and will advertise elements in the ESPN telecasts.
“We believe this is a significant milestone in our efforts to commercialize our broadcast technology,” said Mark Luden, president, The Guitammer Company. “The NHRA is an ideal starting point for us and we are very committed to providing new ways to bring the thrill of racing to the fans at home.”
NHRA fans interested in learning more about the product and availability to purchase can visit www.shakemycouch.com.
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and broadcast technology. The Guitammer Company’s newly patented broadcast technology, “4D Sports powered by Buttkicker” enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. Buttkicker Live! puts you into the action, whether you’re at home or at the event. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company. ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions, by world-famous musicians, and in home theaters by consumers for video games, simulators and car audio. For additional information The Guitammer Company and detailed product information, visit www.guitammer.com and www.shakemycouch.com
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
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