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Guitammer Significantly Expands its “4D powered by ButtKicker” Cinema Footprint

Secures Purchase Orders for 18 Auditoriums Totaling 3,100 Seats in US, Hong Kong and Mainland China

October 23, 2013

WESTERVILLE, OH, October 23, 2013 - The Guitammer Company (OTCQB: GTMM), a leader in tactile broadcast technology and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences, announced today that it has secured purchase orders for its ButtKicker brand low frequency transducers for 18 movie theater auditoriums totaling approximately 3,100 “4D powered ButtKicker” seats. The orders are from a major U.S. movie theater chain; for a large theater complex in Hong Kong and for six more auditoriums in five cities in mainland China with Sichuan Lumière Cinema Co. Ltd. (Lumière Pavilions) of Beijing, China.

These installations represent a substantial increase of the Company’s “4D” deployment in cinema complexes, especially in the U.S. With approximately 1,500 seats already installed domestically, the new orders for 1,100 seats represent an over 73% increase. In mainland China, the new orders will increase its Lumiere deployment to 16 auditoriums and over 3,000 seats, which equates to almost a 58% increase over the existing base of 1,900 seats. The Hong Kong theater complex will feature seven of its auditoriums that will have 850 “4D” ButtKicker enabled seats and it is the Company’s first Hong Kong cinema installation.

Worldwide, these new orders will bring the total number of installations cinema and entertainment venue installations of Guitammer’s technology to over 13,000 seats in more than 100 venues in 12 countries.

Cinema installations are beginning in November of 2013 and are expected to be completed by Q1 of 2014.

The Company will release more information about its “4D” cinemas and in-theater advertising efforts in the coming months.

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and broadcast technology.

The Guitammer Company's newly patented broadcast technology, “4D Sports powered by ButtKicker” enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you’re at home or at the event. “4D Sports powered by ButtKicker” technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, “Pearl’s Throne Thumper by ButtKicker”. ButtKicker brand products’ patented design makes them musically accurate, powerful and virtually indestructible.

For additional information on The Guitammer Company and detailed product information, visit and

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Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.